All case studies
PlumberNorth Ward, QLD·6 months

From 11 calls a month to 34. Same team, same suburb.

A solo plumber running a one-van operation. Missed calls were leaking work. Kate captured the calls and grew the pipeline.

North Ward Plumbing
North Ward Plumbing
Booked jobs
11 / mo34 / mo
Calls per month
Missed-call recovery
0%62%
Converted to bookings
Review count
1458
Total Google reviews
The challenge

Where they started.

A solo plumber on the tools all day was missing 40% of incoming calls. Voicemails rarely converted. His Google ranking held steady at #12 with no growth path.

Kate's approach

What Kate did.

  • Missed-call SMS activated. Any missed call triggered a professional text-back within 2 minutes.

  • Review requests automated after every completed job. Kate drafted replies for owner approval.

  • Weather-triggered campaigns for storm and burst-pipe events across the northern suburbs.

  • Xero quote follow-ups at day 3 and 7, and overdue invoice chasing at 7, 14, and 30 days.

The results

What changed.

Bookings tripled. 62% of previously missed calls became jobs. The invoice-chase automation freed up 4 hours of admin every week.

"

I was leaving money on the voicemail. Kate fixed that in a fortnight.

Jason, owner-operator, North Ward Plumbing

Ready to see your numbers move?

Get my free Google score