Weekend regulars, weekday queues. Local search did the rest.
A specialty café with great coffee and quiet Tuesdays. Kate turned Google Maps discovery into a reliable weekday traffic driver.
Where they started.
The Brew ranked well on weekends but disappeared from Maps on weekday searches. Their Google Business Profile had not been posted to in six months, and review requests were manual and inconsistent.
What Kate did.
Kate scheduled weekly Google Business posts, weighted toward Friday afternoons where views were 3x higher.
Table-top QR codes linked to the review page, with Kate drafting a thank-you reply to every incoming review.
A monthly local guide article published to the site, targeting 'best coffee Palm Beach' style intent.
Weather-triggered campaigns for rainy Sundays and heatwave iced-coffee days.
What changed.
Weekday foot traffic rose 68%. The café now ranks #2 across every relevant Palm Beach search. Review volume tripled and the owner reports fewer no-shows on bookings.
"I never had time for marketing before service. Kate does it while I'm on the machine.
